Why Everyone Is Obsessed With Heroin Skateboard Decks
If you've stepped foot in a skatepark or browsed a shop lately, you've definitely noticed those massive, egg-shaped heroin skateboard decks being tossed around by guys doing the tech-iest slappies you've ever seen. It's hard to miss them. While most brands were playing it safe with the same old popsicle shapes for decades, Heroin decided to lean into the weird, the wide, and the wonderful. They've managed to carve out a massive niche that feels less like a corporate brand and more like a cult—in the best way possible. ...